As our clients are are getting more and more respondents on our visual personality tests the overwiew was somehow getting lost. So we built CaPPr Insights. CaPPr Insights is an environment for our clients to get insights in their respondents' personality scores and the percentage of match with t...

Sailing on his vintage mahogany boat in early autumn we interviewed professor Jan Schoormans, a leading expert in product personality reflects upon the increasing relevance of personality in design but also in choice and match processes. Professor Schoormans elaborates on product personality in...