Reddit, FB groups, forums related to the product, hackernews, word of mouth, SEO because I'm allergic to spending money

What I do MOST of (where I see results):

✨️ Facebook groups -- I've been consistently getting clients from groups. I don't pitch or promote, though. I give value by answering people's questions and asking my own insightful questions that build authority. Since comments are public, I often get lurkers who saw my comments messaging me to work together.

✨️ Quora -- Same principle, except Quora gives me a ridiculous amount of research data to create relevant content on other platforms. There are also publishing and monetization opportunities. If anything, it's just good writing practice and market research.

✨️ Email -- Because I need to get people off social media so I don't have to fight the algorithm. Plus, it's a sales-friendly space. (I use Convert Kit.)

✨️ Coworking forums -- There's a place to share offers, and it's easy to start up a conversation with people during breakout rooms before sessions.

✨️ Threads -- It's unhinged. Which means it's the perfect place to connect and show some personality. (I used to use Twitter and got several corporate clients from there.)

✨️ Professional organizations (like EFA, Upwork, etc) -- Pretty self-explanatory. I have extremely clear positioning based on what I'm selling + who I'm selling to on each platform, so there's zero message confusion.

✨️ Substack -- I'm actually gaining traction on there, and I love the community feature. I've been approached to collaborate, and I'm excited. (Different from email marketing above.)

What I'm doing MORE of:

✨️Medium -- long-form articles + SEO

✨️LinkedIn -- excellent for my audience (startup founders, corps, freelancers

✨️ Pinterest -- just repurposing all existing content to expand my reach

✨️ Marketplace platforms (like Skillshare and Udemy) -- to market and sell in a marketplace-like setting

What I'm considering adding:

✨️ YouTube -- to have video content because it's ridiculous to not take advantage of it. I'd start with 1 short every day, then increase from there and add long-form video

✨️ Instagram -- ONLY because it's attached to Threads and I can create more authority content on IG while Threads can be more personality content

Everything I do is free (except paid coworking groups and professional organizations), and I have solid content and brand strategies (because I'm a strategist), so I end up repurposing a LOT of content for other platforms. (Not just copy/paste, but idea repurposing.)

[I'm also coming from this as a consultant, freelancer, and digital product seller.]

To figure out where you need to be, you need to consider:

• which kind of content you like creating and where you like to be
• who are your people
• where are they
• where you can get the most (of your people's) attention for the least amount of effort

A lot of people screw up the "who their people are + where they are" so they miss out on a LOT of opportunities. Actually spend time with this and do research. Your audience might differ from mine and everyone else's here, so it doesn't really matter what we're doing.

A BETTER question you could've asked is "how do you define your audience and know where to target them on social to get their attention and get more [conversions]."