You mentioned "as seen in". In the case of the media writing about your product, it's generally fine to add their logo and link back to the article, etc. They will expect that to happen and I have never heard of anyone objecting to it.
As for showing customers' logos, I'd lean towards asking them for permission. You wouldn't want to risk damaging a relationship. If they are okay with it you might even get a testimonial out of it too. If they aren't okay with it, it's better you find out now and avoid any issues.
Where it gets a bit more tricky is when you've got some employees of a big company like Apple or Google using your product, but without the company itself being an actual customer. I've seen plenty of startups state "used by people at Apple" and I'm pretty sure they haven't asked Apple for permission, nor would they ever get it.
I think those situations are a bit of a gray area. Those startups might be telling the truth, but there's no real affiliation with Apple which in a way they are suggesting. So in these cases I think it really depends on the context, how you present the logos, etc.
Yeap agreed. A while ago a company used some feedback I sent them privately over email, as a testimonial on their website, with my name and profile picture. 🤦🏼♂️
It depends on the situation.
You mentioned "as seen in". In the case of the media writing about your product, it's generally fine to add their logo and link back to the article, etc. They will expect that to happen and I have never heard of anyone objecting to it.
As for showing customers' logos, I'd lean towards asking them for permission. You wouldn't want to risk damaging a relationship. If they are okay with it you might even get a testimonial out of it too. If they aren't okay with it, it's better you find out now and avoid any issues.
Where it gets a bit more tricky is when you've got some employees of a big company like Apple or Google using your product, but without the company itself being an actual customer. I've seen plenty of startups state "used by people at Apple" and I'm pretty sure they haven't asked Apple for permission, nor would they ever get it.
I think those situations are a bit of a gray area. Those startups might be telling the truth, but there's no real affiliation with Apple which in a way they are suggesting. So in these cases I think it really depends on the context, how you present the logos, etc.
Yeap agreed. A while ago a company used some feedback I sent them privately over email, as a testimonial on their website, with my name and profile picture. 🤦🏼♂️
I asked them to remove it.