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It's a bit like asking "what is the right price for a SaaS?"

The "SaaS" part, or ebook in your case, is just the format. Ultimately it's the value to the customer, their budget, and the competitive landscape that determine the right price.

I recommend checking the pricing of books targeting similar audiences. It doesn't mean their prices are correct, but if the author/publisher seems legit it might be a good starting point.

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