Actively using the mark already provides legal protection. Even if it's not formally registered. The latter however, does make legal proceedings a lot easier (and less expensive).
That's really good to know! I've had a few friends back down from C&Ds when their brand name was too similar (not even an exact match) to someone else's.
Actively using the mark already provides legal protection. Even if it's not formally registered. The latter however, does make legal proceedings a lot easier (and less expensive).
That's really good to know! I've had a few friends back down from C&Ds when their brand name was too similar (not even an exact match) to someone else's.
They didn't have a lawyer on retainer, though.