I’m probably leaving a lot of money on the table by not offering LTDs, but I think they’re inherently dishonest and annoying marketing trickery.
Are you really going to support customers for their entire lifetime including when you’re on your deathbed? Because as you’ve found out, when you use the word “lifetime” there are some expectations there
Instead, I only sell products that are sellable as subscriptions I.e. recurring value, or the very least “pay once to get <some service> exactly one time” - but I do prefer the recurring model. Mentally rough to have to start from zero every month.
Lifetime implies permanent access in some way or another. The way you interpreted it is one way of thinking about it, but there are other ways as well.
There have been several court cases where founders were not clear on the definition of "lifetime" (it can mean: the lifetime of the customer, the business, or in other cases the product/service itself) and got in serious legal trouble.
Are you going to get in legal trouble from day 0? Probably not, but I still think you should be very careful when offering these things.
Legal trouble for $89 seems like a stretch. But yeah, making it abundantly clear and avoiding the word lifetime deal would be safer. thanks for your pov!
I’m probably leaving a lot of money on the table by not offering LTDs, but I think they’re inherently dishonest and annoying marketing trickery.
Are you really going to support customers for their entire lifetime including when you’re on your deathbed? Because as you’ve found out, when you use the word “lifetime” there are some expectations there
Instead, I only sell products that are sellable as subscriptions I.e. recurring value, or the very least “pay once to get <some service> exactly one time” - but I do prefer the recurring model. Mentally rough to have to start from zero every month.
Usually speaking, lifetime deals are not the lifetime of the founder, but lifetime of the company/product.
That said, I've used LTDs with 1year support as a way to validate the interest in the idea.
Lifetime implies permanent access in some way or another. The way you interpreted it is one way of thinking about it, but there are other ways as well.
There have been several court cases where founders were not clear on the definition of "lifetime" (it can mean: the lifetime of the customer, the business, or in other cases the product/service itself) and got in serious legal trouble.
Are you going to get in legal trouble from day 0? Probably not, but I still think you should be very careful when offering these things.
Legal trouble for $89 seems like a stretch. But yeah, making it abundantly clear and avoiding the word lifetime deal would be safer. thanks for your pov!