Kinda depends, if they would not join otherwise, are they really a good fit? I think a paywall is amazing, it keeps out the uncommitted with the unfortunate side effect of also keeping out people who cannot afford it.
I would:
- Offer 1 year trials for free (feels more like a "how would you like to try this out I think you'd like it" than: "I'm giving you this for free because I'm the one getting more value out of this transaction than you")
- Focus on people for whom it is too expensive, smaller people still working on something super duper cool that has not yet blown up, I love to see the stuff that people are building in WIP, and you'll have them as loyal members later on.
Kinda depends, if they would not join otherwise, are they really a good fit? I think a paywall is amazing, it keeps out the uncommitted with the unfortunate side effect of also keeping out people who cannot afford it.
I would:
- Offer 1 year trials for free (feels more like a "how would you like to try this out I think you'd like it" than: "I'm giving you this for free because I'm the one getting more value out of this transaction than you")
- Focus on people for whom it is too expensive, smaller people still working on something super duper cool that has not yet blown up, I love to see the stuff that people are building in WIP, and you'll have them as loyal members later on.
Good luck!
Great points! And I 100% agree they are probably not a good fit if they weren't willing to pay.