First of all - I also love the concept and the look and feel of the landing page. Well done. I had a few thoughts though:
Planting trees is the best solution for climate and biodiversity.
This is a bold claim, and users really need to believe it if they're going to convert. Pachama (pachama.com/) does a good job of this. (I personally believe it btw :) )
I guess it's also possible to focus on users who already believe it (which is a large and growing chunk of the population).
How do trees get planted?
There could be natural skepticism here. If I don't know you, how can I trust that you're not just taking my $$ and putting my virtual tree on the map?
More of a random thought - companies (Amazon, Delta, Microsoft) buy carbon offsets to make the claim that they'll be net neutral by some future date.
Could a startup (Like Upvoty, WIP, etc) with x employees and $y in server expenses do the same with a monthly tree subscription?
The latter feels particularly interesting. Simple Analytics wins customers that believe in privacy-first. Carbon-neutral startups could win customers that believe in fighting climate change. A Plant My Tree "I'm carbon-neutral" badge allows companies to make this claim (while providing an SEO boost and a viral growth mechanism in the process).
I believe Pachama will grow into a huge company, and will naturally be incentivized to go up-market, continuing to focus on the biggest companies. As they grow, and more and more companies push PR about committing to becoming carbon neutral, I bet an opportunity will emerge down-market (for small startups) to provide the same service.
Not to mention the value for you in converting one-time purchases into recurring revenue.
First of all - I also love the concept and the look and feel of the landing page. Well done. I had a few thoughts though:
Planting trees is the best solution for climate and biodiversity.
This is a bold claim, and users really need to believe it if they're going to convert. Pachama (pachama.com/) does a good job of this. (I personally believe it btw :) )
I guess it's also possible to focus on users who already believe it (which is a large and growing chunk of the population).
How do trees get planted?
There could be natural skepticism here. If I don't know you, how can I trust that you're not just taking my $$ and putting my virtual tree on the map?
More of a random thought - companies (Amazon, Delta, Microsoft) buy carbon offsets to make the claim that they'll be net neutral by some future date.
Could a startup (Like Upvoty, WIP, etc) with x employees and $y in server expenses do the same with a monthly tree subscription?
The latter feels particularly interesting. Simple Analytics wins customers that believe in privacy-first. Carbon-neutral startups could win customers that believe in fighting climate change. A Plant My Tree "I'm carbon-neutral" badge allows companies to make this claim (while providing an SEO boost and a viral growth mechanism in the process).
I believe Pachama will grow into a huge company, and will naturally be incentivized to go up-market, continuing to focus on the biggest companies. As they grow, and more and more companies push PR about committing to becoming carbon neutral, I bet an opportunity will emerge down-market (for small startups) to provide the same service.
Not to mention the value for you in converting one-time purchases into recurring revenue.