IMO it could benefit from a 1-2 min video that shows the whole process, the input and output / problem and solution: "Barry has a problem: (...). He lets us connect to his Google Analytics. We analyze the searches people are doing when they land on his website and tell him (...). As a result, he makes the following changes: (...)"
Maybe also a section that compares this to the existing way of doing things, like ahrefs or something (I'm pretty clueless on this topic).
IMO it could benefit from a 1-2 min video that shows the whole process, the input and output / problem and solution: "Barry has a problem: (...). He lets us connect to his Google Analytics. We analyze the searches people are doing when they land on his website and tell him (...). As a result, he makes the following changes: (...)"
Maybe also a section that compares this to the existing way of doing things, like ahrefs or something (I'm pretty clueless on this topic).