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Re: data exports

It feels wrong to me when I pay for a service and they take my data hostage. I understand it's a common business practice to create a vendor lock-in, but feels hostile to me.

Re: radically different

I'm not sure what exactly it should be. This isn't it, but just to give you an idea of thinking out of the box: everyone's stats are open to each other. So by joining Simple Analytics you're able to benchmark your stats compared to other websites. (e.g. to determine if your 62% bounce rate is good or bad, etc.)

To find such an idea (but an actual good one) you need to talk extensively to your customers and understand their deeper business needs. For example for me with regards to Startup Jobs I have these questions:

  • Is there more SEO work that I can do? (analytics tool build around SEO with practical tips on which pages to improve and what to add/change/etc)
  • How well is my paid advertising work? (
  • Would increasing the number of job posts increase my revenue?
  • Where are my customers coming from? (Google Analytics often says "direct" but I can't imagine so many people typing in the URL)

These are great questions. I can definitely do something to help answer those.

The more I think about it the more sense this makes. I feel like I need to grow in features that help website owner with whatever problems they encounter. So why limit it to analytics?

Yeah nobody wants analytics. People want actionable insights. Analytics are just a way to get there.

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