Good point about something being better than nothing at all. That said, I do think it's hard to convince people of that. I imagine many people will feel the same way as I do and don't give the app a chance.
With regards to the real life example, I mean showing actual photos of the printed postcards.
I think some people are much easier to convince than others. Otherwise I wouldn't explain the 30 customers I already got for a product that hasn't been launched yet :)
For sure, but keep in mind that the customers you reach pre-launch are probably people that you you have an existing relationship with or are otherwise more likely to hear you out. Once you launch the product and have "drive by" visitors, I think those are more difficult to convince. They might kid themselves they will just send a regular postcard and you don't get a chance to convince them otherwise because they've already left the site by that point. (These are all assumptions of course, but this is the potential issue I was getting at).
Good point about something being better than nothing at all. That said, I do think it's hard to convince people of that. I imagine many people will feel the same way as I do and don't give the app a chance.
With regards to the real life example, I mean showing actual photos of the printed postcards.
I think some people are much easier to convince than others. Otherwise I wouldn't explain the 30 customers I already got for a product that hasn't been launched yet :)
For sure, but keep in mind that the customers you reach pre-launch are probably people that you you have an existing relationship with or are otherwise more likely to hear you out. Once you launch the product and have "drive by" visitors, I think those are more difficult to convince. They might kid themselves they will just send a regular postcard and you don't get a chance to convince them otherwise because they've already left the site by that point. (These are all assumptions of course, but this is the potential issue I was getting at).