Couple thoughts:

1. The landing page is really simplistic. I think if I didn't know you, I probably wouldn't have signed up for it because I didn't see anything compelling or persuasive. (But that's just me.)

You can enhance it by:

• mentioning the advantages of a simple, lightweight tracker vs a complex one (i.e. distractability from actually doing the habit, ease of use, etc.)

• why you decided to make this when so many other trackers exist (telling a story)

• comparing and contrasting different tracks and what makes Tally My different/better

If you wanted to, you could also create content around habit forming and behavioral change (i.e. different tips to sticking with habits, why habits are tricky to stick with at first, the importance of daily habits, how to choose a habit to start with, how many new habits to try at one time, when to add new habits, etc.).

1. I'm not seeing a place to change the time zone settings. It's still Thursday for me, but it marked off Friday's box. This could get messy for people. Not sure how easy that is to add that feature.

(I poked around in the settings. Let me know if I missed this, though!)

1. Dark mode as a pro feature?

2. I'm unsure what kind of reports you'd offer, so more info about that. (And maybe an internal page about why tracking and reports help with habit forming/habit sticking).

3. Community feature (free or pro). Basically get people WANTING to come back instead of them coming on day 1 and ghosting because they figure whatever they're currently using is good enough.

I do like the simplistic design and that we can make it private if we wish, though! :)