Thanks for this detailed response @lis - I've been thinking about this recently as my last launch for #simpleotp had 25+ people join the waitlist and 14 of them signed up once I actually launched, but none of them actually converted to sales.
=> might have been better to ask people for money upfront instead of hoping they'd buy later. I did talk to all of the users that signed up and asked them if there's anything I could have done better, but didn't get a response. It's very possible that I just don't have PMF with #simpleotp
Totally sucks you haven't got a response but that was a great little waitlist - well done!
The upfront depends on whether they actively used it or not - if so, then there's probably a problem somewhere else for why they didn't convert. If they didn't use it all, then yeah it sometimes helps to be invested or on automated deduction post-trial to encourage use.
I assume you have some ideal customer types in mind - have you got some you could reach out to (that aren't friends) to ask them to go through the process and find out what's missing if they don't want to pay for it?
Thanks, and all good - building a startup every month until something works, so even if this one isn't successful I'm moving on quickly to the next thing and keeping the website online
Also, in terms of reaching out to ideal customer types - that's what I'm talking about above. I had a bunch of makers from indiehackers sign up on the waitlist (ideal users for this) but didn't get a response when I emailed them asking for feedback on the product:
```
Hey there,
I noticed that you signed up for Simple OTP a few days ago but you haven't started a trial yet. Just wondering, is there anything we could be doing better? Any missing features, feedback, or concerns?
Feel free to reply to this email or join our Discord and I'll personally respond to all of your comments.
Thank you,
Benjamin Katz
Founder, Simple OTP
```
-> no responses unfortunately. These are people who basically went through the process already and got to the payment page, then dropped out
Apologies - didn't connect the two things! I had a bunch of problems with research at this same stage with a client once. Ended up adding a phone number to the signup and then texting / whatsapping and for others reaching out to them on their social channels in DMs. Was way more effective, texted a quick back and forth or jumped on a call... had a very high response rate. Just in case you do decide to try source feedback more intensely (or maybe on IH you could message there - not sure how it works over there).
You're freaking amazing for doing one a month - can't wait to see them all!
No worries at all - I'll have to give that phone number thing a shot for my next idea. I can see how texts/calls would convert a lot better
Yea, for IH I basically tagged all the people that expressed interest in the post (they had commented prior) and asked for feedback, no responses there either haha
Thanks for this detailed response @lis - I've been thinking about this recently as my last launch for
#simpleotp had 25+ people join the waitlist and 14 of them signed up once I actually launched, but none of them actually converted to sales.
=> might have been better to ask people for money upfront instead of hoping they'd buy later. I did talk to all of the users that signed up and asked them if there's anything I could have done better, but didn't get a response. It's very possible that I just don't have PMF with
#simpleotp
Totally sucks you haven't got a response but that was a great little waitlist - well done!
The upfront depends on whether they actively used it or not - if so, then there's probably a problem somewhere else for why they didn't convert. If they didn't use it all, then yeah it sometimes helps to be invested or on automated deduction post-trial to encourage use.
I assume you have some ideal customer types in mind - have you got some you could reach out to (that aren't friends) to ask them to go through the process and find out what's missing if they don't want to pay for it?
Thanks, and all good - building a startup every month until something works, so even if this one isn't successful I'm moving on quickly to the next thing and keeping the website online
Also, in terms of reaching out to ideal customer types - that's what I'm talking about above. I had a bunch of makers from indiehackers sign up on the waitlist (ideal users for this) but didn't get a response when I emailed them asking for feedback on the product:
```
Hey there,
I noticed that you signed up for Simple OTP a few days ago but you haven't started a trial yet. Just wondering, is there anything we could be doing better? Any missing features, feedback, or concerns?
Feel free to reply to this email or join our Discord and I'll personally respond to all of your comments.
Thank you,
Benjamin Katz
Founder, Simple OTP
```
-> no responses unfortunately. These are people who basically went through the process already and got to the payment page, then dropped out
Apologies - didn't connect the two things! I had a bunch of problems with research at this same stage with a client once. Ended up adding a phone number to the signup and then texting / whatsapping and for others reaching out to them on their social channels in DMs. Was way more effective, texted a quick back and forth or jumped on a call... had a very high response rate. Just in case you do decide to try source feedback more intensely (or maybe on IH you could message there - not sure how it works over there).
You're freaking amazing for doing one a month - can't wait to see them all!
No worries at all - I'll have to give that phone number thing a shot for my next idea. I can see how texts/calls would convert a lot better
Yea, for IH I basically tagged all the people that expressed interest in the post (they had commented prior) and asked for feedback, no responses there either haha
These people are brutal! 😅
It's not so bad, I grew up playing video games online so I'm used to getting way worse feedback than silence heh
I guess that's the equivalent to me getting roasted for my neighborhood Spice Girls performances 🤣