Well, I had the discount manually for around 4 years, moved to in the the link then now I don't even use a code anymore.
The thing is that gamifying the discount is a thing, they feel like rewarded, means more to them...if the have copy the videos and so on, is like they had to do an effort to get it...
I never thought that there could be a significant difference, and you do raise a good point about the excitement a customer gets while typing it out
However, it is true that you want to remove as much friction as possible and get them to check out immediately.
Keep us updated on what happens.
Well, I had the discount manually for around 4 years, moved to in the the link then now I don't even use a code anymore.
The thing is that gamifying the discount is a thing, they feel like rewarded, means more to them...if the have copy the videos and so on, is like they had to do an effort to get it...