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I usually do Google auth + passwordless. That satisfies most people.

I think people tend to bitch and moan about passwordless authentication options, but products like Nomadlist have used them for years and are insanely successful financially, so I'd focus more on having a good product vs. optimizing every last detail of the login flow.

Seconded! Also, you can usually tell once you have customers/users and some will ask/demand for other options

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