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Before you pivot randomly, start talking to the users you have. Find out why they paid you (for the one person who is paying you), find out why they haven't paid yet (everyone else), any pain points they have, etc then update your marketing and onboarding accordingly.

Second this. Additionally, you might be solving a “not-painful-enough” problem. Try to twist it in a way that makes it more painful. Not sure what that would be, but the more painful, the better.

But first talk to users! You got quite a lot of traffic! Figure out what they like and don’t and why they keep using it

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