E.g. - If and when you build your CLV model, ML can help you to have an individual CLV per user. I have an article on CLV and plan to write part two where I explain in detail how ML can help here
It took me some time, but I just published an article on exactly this questions - how machine learning is helpful to improve customer retention: ml4all.com/customer-lifetime-…
Thanks for sharing. Could you elaborate how you see ML helping in this case?
E.g. - If and when you build your CLV model, ML can help you to have an individual CLV per user. I have an article on CLV and plan to write part two where I explain in detail how ML can help here
I read the article, but still not sure what role machine learning would play haha
It took me some time, but I just published an article on exactly this questions - how machine learning is helpful to improve customer retention: ml4all.com/customer-lifetime-…