As a consumer of restaurants – the only thing that’s ever worked is having really amazingly awesome food. Yeah a flyer or an ad or catching my eye as I walk about town might catch my eye, but when it’s time to buy I mentally go through my short memory list of “Places I’ve enjoyed in the past and are reasonably convenient”
Even on UberEats I am far more likely to pick from the section of “places you’ve bought before” than search for something new.
That said: Photos. Get a professional photographer to take actually good photos of your food and use those in all your advertising and delivery app listings.
As proof that the really good food approach works – there is a sandwich places in San Francisco. Any time I mention “Really good sandwich place in SF if you like meaty sandos” on a place like Hacker News, several people comment “You mean Deli Board?”. It’s that good. Brand.
As a consumer of restaurants – the only thing that’s ever worked is having really amazingly awesome food. Yeah a flyer or an ad or catching my eye as I walk about town might catch my eye, but when it’s time to buy I mentally go through my short memory list of “Places I’ve enjoyed in the past and are reasonably convenient”
Even on UberEats I am far more likely to pick from the section of “places you’ve bought before” than search for something new.
That said: Photos. Get a professional photographer to take actually good photos of your food and use those in all your advertising and delivery app listings.
As proof that the really good food approach works – there is a sandwich places in San Francisco. Any time I mention “Really good sandwich place in SF if you like meaty sandos” on a place like Hacker News, several people comment “You mean Deli Board?”. It’s that good. Brand.
That is to say: Restaurants are mostly word-of-mouth. You get that by wowing your customers