Hi. I have bought and used nearly every major WP membership plugin. Member Hero looks like an interesting addition to a growing list of plugins. Hopefully, my comments are useful. In sum , I think you need to focus on differentiating the plugin and focusing in one area/audience. First, WP is all about integrations, especially to mailing lists. I think there are integrations missing for large email marketing services like MailJet. Everyone integrates with MailChimp, ConvertKit etc - maybe focus on providers with fewer integrations, but which have large audiences. If you build the integration these companies may promote to their list - which would be huge. Maybe even check out options like Sendy. Second, the profile page on Member Hero looks really good. I have never understood the seperation in many plugins between restricting content on the one hand, and user profile on the other hand. Building out a fuller user profile within your membership plugin, may offer something of a differentiator. Third, I personally do not use page builders, but creating blocks specific to page builers will open up your market to designers and differentiate your plugin. Fourth, maybe focus on a specific audience - e.g. sports clubs. Last point - provide the add ons as an lifetime deal not 24 months - unfortunately early adopters expect lifetime deals at $49. I will take the plugin for a spin, when next I am working locally. Good luck.