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I've thought about this a lot this week.

  1. Goal: more effectively monetize product

  2. Inverted goal: do not monetize anything, continue to give everything away for free

  3. Achieve inverted goal: continue to experiment new products but not require payment for any of them, never "get good" at any of them, be too shy to fundraise / ask for donation; or also switch to unrelated markets where I don't have competitive advantage and build in isolation behind incumbents

  4. Achieve actual goal: use ethical strategies from free-to-play games, fundraise, focus on market where I have competitive advantage even if it's not necessarily the one with the highest returns, focus on my users

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