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Ideas roast - "technical jargon and ramblings to coherent, on brand, marketing content" converter
I have this idea for a tool for technical founders who can explain their product's benefits but hate writing marketing.
The concept is dead simple:
- Record yourself talking about your product, benefits or "how to do x" for 2-5 minutes
- Get finished posts for LinkedIn, email copy, personal X account etc.
- Configure different "brand voices" for different channels (with sane defaults) - like on X be more spicy vs on linkedin company page dont talk in first person etc
This could also be used when you launch a new feature, explain it with voice, get both announcement post + help center article.
I run leadlist.dk (Danish market data provider) and struggle with marketing. I know my product and its benefits, but when it comes to writing LinkedIn posts or emails, I spend at lot of time thinking "What the hell am I supposed to write?"
But I noticed I can easily explain features and benefits when talking to customers in demos. So why not just record those explanations and transform them into marketing content?
Questions I'm dealing :
- Is this actually a painful enough problem to pay for? (29$-49$ range) I'm hoping some people here on WIP has experienced the same problem.
- What would make this an instant buy for you?
Be brutal - if this idea sucks, tell me so I don't waste my time.
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I'm not a tech founder, so take this with pounds of salt.
But I'm a brand messaging & content strategist and write SEO articles (and ghostwrite books and LinkedIn content) for tech founders. This is 100% a pain point—for my clients at least. They don't know how to explain their product simply, especially if they have more of a coding vs business background.
Your product is like 99% of my entire job with them, and they pay well for me to simplify their streams of consciousness and communicate their ideas in a meaningful, engaging way.
Hey tangential, but I always thought this would really good for healthcare too. There's a lot spent on time and education in just getting people to understand and apply what a doctor or nurse might say -- like treatment for diabetes, say, requires a lot of patient education that would work the same way as you describe.
Definitely! but I think thats a too risky of a market to target for a solo founder/small team.