I once messed up in WIP where I send ALL users (including those who hadn't been active for years) an irrelevant email.
I wasn't sure whether to send a second email explaining and apologizing.
But then I realized that while for me it seems like a big fuckup, 1,000's of emails sent, for each individual recipient it was only ONE single irrelevant email. So it wasn't that bad.
I sent everyone a second email, explaining what happened and apologizing for it. To make it personal, I wrote on a piece of paper "I'm sorry!" and took a selfie with me. I included this photo in the apology email.
I got many replies to that second email. All positive. People appreciated the time I took to apologize in a personal way. The unintentional email lead to a bunch of people being reminded about WIP and they became active users again.
Some people even suggested I might have done it all on purpose (I didn't), to re-activate old accounts 😅
Yes, for sure.
I once messed up in WIP where I send ALL users (including those who hadn't been active for years) an irrelevant email.
I wasn't sure whether to send a second email explaining and apologizing.
But then I realized that while for me it seems like a big fuckup, 1,000's of emails sent, for each individual recipient it was only ONE single irrelevant email. So it wasn't that bad.
I sent everyone a second email, explaining what happened and apologizing for it. To make it personal, I wrote on a piece of paper "I'm sorry!" and took a selfie with me. I included this photo in the apology email.
I got many replies to that second email. All positive. People appreciated the time I took to apologize in a personal way. The unintentional email lead to a bunch of people being reminded about WIP and they became active users again.
Some people even suggested I might have done it all on purpose (I didn't), to re-activate old accounts 😅
Thanks! That's a great story. I'll borrow the idea of sending hand written notes!