I think one of the best investments could be to put the money into some high quality content around your product's niche - guides, how tos etc that can bring you free traffic for years to come. Couple this with some download-ables in exchange for email addresses and you could be picking up many more potential customers and leads from the search engines over the years to come.
This can also help with the lack of product market fit - provided the content is reasonably relevant to whichever direction your product eventually takes, it can still help bring in customers well into the future, vs a one off ad buying spree which may not offer long term benefits
Thanks! I like this idea, but I have the feeling I could do this myself later in the product lifecycle, plus I don't feel like dealing with hiring copywriters/designers right now tbh 😅 But you're totally right: that would be a nice long-term investment rather than burning dollars in ads.
But..
- It's free money
- It's going away
- You'll always have more to do, so you probably won't do writing vs something you do daily like coding. I like writing and feel I'm reasonably good at it. Number of articles I've written for my saas in the last 12 months? Zero.
Finding writers is pretty easy vs finding a developer or similar, and if done well so your content attracts links and thus even more traffic it's an investment that effectively compounds over time. That said, if you could pay a developer to eg write an integration for an app store like Shopify, Wordpress or similar that could bring you a steady flow of new customers that could be a great investment too.
I think one of the best investments could be to put the money into some high quality content around your product's niche - guides, how tos etc that can bring you free traffic for years to come. Couple this with some download-ables in exchange for email addresses and you could be picking up many more potential customers and leads from the search engines over the years to come.
This can also help with the lack of product market fit - provided the content is reasonably relevant to whichever direction your product eventually takes, it can still help bring in customers well into the future, vs a one off ad buying spree which may not offer long term benefits
Thanks! I like this idea, but I have the feeling I could do this myself later in the product lifecycle, plus I don't feel like dealing with hiring copywriters/designers right now tbh 😅 But you're totally right: that would be a nice long-term investment rather than burning dollars in ads.
But..
- It's free money
- It's going away
- You'll always have more to do, so you probably won't do writing vs something you do daily like coding. I like writing and feel I'm reasonably good at it. Number of articles I've written for my saas in the last 12 months? Zero.
Finding writers is pretty easy vs finding a developer or similar, and if done well so your content attracts links and thus even more traffic it's an investment that effectively compounds over time. That said, if you could pay a developer to eg write an integration for an app store like Shopify, Wordpress or similar that could bring you a steady flow of new customers that could be a great investment too.