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Since MRR is all the rage I've been thinking about this structure, super non-validated though!
Memberships (everything is a placeholder πŸ˜‘):
- Basic (free)
- Create public trips and add non-restricted cars
- Book seats in cars in any available trip
- Pro (πŸ’°)
- Create x amount of private trips /month
- Early bird notifications (or something like that)
- Business (πŸ’°πŸ’°)
- Pro +:
- Unlimited amount of private trips
- Reports: for example, paying out compensation to drivers.
- Business Plus (πŸ’°πŸ’°πŸ’°)
- Business +:
- Create "branded" trips (native ads)
- Logos, external links, campaigns etc
- Statistics (marketing value etc)
- More visibility on site etc

Potential targets:
Pro - Individual enthusiasts, "small group of friends and/or family", ...
Business - non-profits, ...
Business plus - resorts, travel agencies, ...

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