Maybe firstly could be to try to define your objectives for the interviews, as time with them is pretty short. To test the UI for usability issues? Or to understand their broader needs/painpoints to find opportunities for features? Because the questions and activities are different
Hey @jasonleow, thanks for that one. I think the main objective for now would be the second one, "to understand their broader needs/painpoints to find opportunities for features".
For now we ask something like "How would you achieve X" and see how they use the platform and work on top of that.
However, there are probably better questions to ask and flows 🤔
I see. So more generative research than evaluative research. That's great! I think it's good to do more generative research at the beginning especially, when still looking for product-market fit. Some questions could be:
how do you do X now? What are your current workflows and work-around, what current apps do you use (not your app)?
how much time do you usually spend on these workflows?
where are the bottlenecks and painpoints based on your experience?
where are the points where it's easy and fast?
were there situations in the past when a painpoint for the workflow got so frustrating you decided to pay for a solution? Tell me more...
how much did you pay for the tools/apps?
how did you go about comparing between competing apps? (to find out their mental models rer: pricing)
in a perfect world, what would an ideal app for this workflow do?
Remember to ask for their direct experiences, not opinions.
Maybe firstly could be to try to define your objectives for the interviews, as time with them is pretty short. To test the UI for usability issues? Or to understand their broader needs/painpoints to find opportunities for features? Because the questions and activities are different
Hey @jasonleow, thanks for that one. I think the main objective for now would be the second one, "to understand their broader needs/painpoints to find opportunities for features".
For now we ask something like "How would you achieve X" and see how they use the platform and work on top of that.
However, there are probably better questions to ask and flows 🤔
Could you suggest me some? 😄
I see. So more generative research than evaluative research. That's great! I think it's good to do more generative research at the beginning especially, when still looking for product-market fit. Some questions could be:
Remember to ask for their direct experiences, not opinions.
Thanks @jasonleow , these questions are gold!
We will make sure of asking them on the interviews 😄