Shipping "12 products in 12 months" (or eleven haha) is a great way to both build a shipping muscle (learn how to get a product out the door), and try out many different ideas to see which ones get traction.
Because the truth is, it's hard to predict which idea will work. So you'll just have to try a bunch and see what happens.
So yes, I think launching a lot of products is definitely a viable strategy. You can do the same for marketing. Try out 12 ways of marketing your product in 12 weeks. See what works, and double down on that.
Shipping "12 products in 12 months" (or eleven haha) is a great way to both build a shipping muscle (learn how to get a product out the door), and try out many different ideas to see which ones get traction.
Because the truth is, it's hard to predict which idea will work. So you'll just have to try a bunch and see what happens.
So yes, I think launching a lot of products is definitely a viable strategy. You can do the same for marketing. Try out 12 ways of marketing your product in 12 weeks. See what works, and double down on that.