I discussed this matter with my co-founder, and we had an additional question: Is it legal? In Europe, you have always to ask for permission to send emails. While transactional emails are exempt, this scenario does not fall under that category. Is the release of updates a transactional email? 🤔
It is illegal unless you asked about this or it is stated in your "Terms & Conditions" they are accepted.
For marketing emails, there is usually a separate check box during the signup process with the ability to always opt out of them.
Product updates are marketing emails, in my opinion.
As @dpashutskii mentioned, obtaining customer consent for emails is essential. This can be achieved through a checkbox during registration or a banner displayed on your dashboard at a later time.
However, it's important to remember that emails are just one communication channel. You can also use other methods like in-app widgets, social media, etc., which do not require consent collection but can still drive traffic effectively. That's what I also offer at #noticeable.
I discussed this matter with my co-founder, and we had an additional question: Is it legal? In Europe, you have always to ask for permission to send emails. While transactional emails are exempt, this scenario does not fall under that category. Is the release of updates a transactional email? 🤔
It is illegal unless you asked about this or it is stated in your "Terms & Conditions" they are accepted.
For marketing emails, there is usually a separate check box during the signup process with the ability to always opt out of them.
Product updates are marketing emails, in my opinion.
Thanks for the reply, Dmitrii! I think that, too. Product updates are marketing emails.
As @dpashutskii mentioned, obtaining customer consent for emails is essential. This can be achieved through a checkbox during registration or a banner displayed on your dashboard at a later time.
However, it's important to remember that emails are just one communication channel. You can also use other methods like in-app widgets, social media, etc., which do not require consent collection but can still drive traffic effectively. That's what I also offer at
#noticeable.
Agree!!! I think major updates are better to announce in the app when the user is logged in.