An old quote I always liked:
First time founder focuses on product (building)
Second time founder focuses on distribution (marketing)
Third time founder focuses on culture (delegating)
Ultimately I think it depends on what kind of thing you’re creating. Some businesses need more building, others need more marketing. The more complete your product (does everything customers need), the more you’re just doing marketing.
An old quote I always liked:
First time founder focuses on product (building)
Second time founder focuses on distribution (marketing)
Third time founder focuses on culture (delegating)
Ultimately I think it depends on what kind of thing you’re creating. Some businesses need more building, others need more marketing. The more complete your product (does everything customers need), the more you’re just doing marketing.