But how do you deal with one-off broadcasts like announcing a new product feature?
My advice is that if it feels like a newsletter, I would probably treat it like a newsletter and use Sendy or one of the pay-per-blast services. That way, people can unsubscribe without your servers getting a reputation hit because someone can't be bothered to click the unsubscribe link. Once you get flagged by Google's mail servers, you can never fully get it back.
I switched off of Mailchimp after many good years of service because they changed how their "constantly-changing-noun-for-groups" worked, and our $30/month plan was going to be $199/month or $299/month. This made zero sense for a list of 3k to 5k people.
For basic sending, I'm currently using Mailgun for my projects and it uneventfully just works.
My advice is that if it feels like a newsletter, I would probably treat it like a newsletter and use Sendy or one of the pay-per-blast services. That way, people can unsubscribe without your servers getting a reputation hit because someone can't be bothered to click the unsubscribe link. Once you get flagged by Google's mail servers, you can never fully get it back.
I switched off of Mailchimp after many good years of service because they changed how their "constantly-changing-noun-for-groups" worked, and our $30/month plan was going to be $199/month or $299/month. This made zero sense for a list of 3k to 5k people.
For basic sending, I'm currently using Mailgun for my projects and it uneventfully just works.