Challenge your assumptions here. Why do you feel like you need to keep feeding a business to keep it afloat?
Not saying that that's wrong, but are you just putting in inputs for the sake of putting in inputs (what most people do)? Or are you getting direct feedback from customers/clients saying something isn't working or they want more of a good thing?
(I only upgraded my systems to include Basecamp because I had enough tasks fall through the cracks and got feedback that my process wasn't as good as I thought it was. But if I spent hours tweaking something that didn't needed to have been tweaked, I could've wasted time and resources.)
I think your OKRs are on the right track...if they're the highest leverage activities first.
Maybe an unpopular opinion: I think it's okay for a business to coast, so long as everyone is happy and things are running smoothly.
It gives you a chance to sit back in the visionary role of your entire brand as a whole (not just your product/service) and see what you'd like to grow.
i see your point - it's valid. maybe i should give more context. #ecommerce is actually growing quite nicely - i have cold emails working, I have between 1 to 3 new sales calls per week, so it's doing alright. but i was doing the DFY plan which really raised my revenue but 1) i don't like it 2) it distracts me from the core product 3) it's unpredictable and 4) concentrates revenue on a few clients which makes biz unstable
so if the above things didn't happen, i'd coast along - it grows automatically, nice revenue, why bother? but i decided to kill the DFY plan, which means I'm back at where i started haha but for good reasons. So while customers aren't saying something is broken - they're happy - i feel i need to work on the biz to create new channels to bring in new customers. New customers -> more revenue -> eventually I'll reach a point where I'll be able to coast.
so i guess in the end i'm trying to do what you say! work on this, create a new acquisition channel, so it can keep feeding itself without my constant 24/7 oversight - or at least minimal oversight.
bit of a ramble but writing this also helped me realize this is more of a "three month sprint to get the new channel working and then i can chill out", which feels calming. thanks! :D
@matosdfm finally able to come back to this.
Challenge your assumptions here. Why do you feel like you need to keep feeding a business to keep it afloat?
Not saying that that's wrong, but are you just putting in inputs for the sake of putting in inputs (what most people do)? Or are you getting direct feedback from customers/clients saying something isn't working or they want more of a good thing?
(I only upgraded my systems to include Basecamp because I had enough tasks fall through the cracks and got feedback that my process wasn't as good as I thought it was. But if I spent hours tweaking something that didn't needed to have been tweaked, I could've wasted time and resources.)
I think your OKRs are on the right track...if they're the highest leverage activities first.
Maybe an unpopular opinion: I think it's okay for a business to coast, so long as everyone is happy and things are running smoothly.
It gives you a chance to sit back in the visionary role of your entire brand as a whole (not just your product/service) and see what you'd like to grow.
i see your point - it's valid. maybe i should give more context.
#ecommerce is actually growing quite nicely - i have cold emails working, I have between 1 to 3 new sales calls per week, so it's doing alright. but i was doing the DFY plan which really raised my revenue but 1) i don't like it 2) it distracts me from the core product 3) it's unpredictable and 4) concentrates revenue on a few clients which makes biz unstable
so if the above things didn't happen, i'd coast along - it grows automatically, nice revenue, why bother? but i decided to kill the DFY plan, which means I'm back at where i started haha but for good reasons. So while customers aren't saying something is broken - they're happy - i feel i need to work on the biz to create new channels to bring in new customers. New customers -> more revenue -> eventually I'll reach a point where I'll be able to coast.
so i guess in the end i'm trying to do what you say! work on this, create a new acquisition channel, so it can keep feeding itself without my constant 24/7 oversight - or at least minimal oversight.
bit of a ramble but writing this also helped me realize this is more of a "three month sprint to get the new channel working and then i can chill out", which feels calming. thanks! :D