i see your point - it's valid. maybe i should give more context. #ecommerce is actually growing quite nicely - i have cold emails working, I have between 1 to 3 new sales calls per week, so it's doing alright. but i was doing the DFY plan which really raised my revenue but 1) i don't like it 2) it distracts me from the core product 3) it's unpredictable and 4) concentrates revenue on a few clients which makes biz unstable
so if the above things didn't happen, i'd coast along - it grows automatically, nice revenue, why bother? but i decided to kill the DFY plan, which means I'm back at where i started haha but for good reasons. So while customers aren't saying something is broken - they're happy - i feel i need to work on the biz to create new channels to bring in new customers. New customers -> more revenue -> eventually I'll reach a point where I'll be able to coast.
so i guess in the end i'm trying to do what you say! work on this, create a new acquisition channel, so it can keep feeding itself without my constant 24/7 oversight - or at least minimal oversight.
bit of a ramble but writing this also helped me realize this is more of a "three month sprint to get the new channel working and then i can chill out", which feels calming. thanks! :D
i see your point - it's valid. maybe i should give more context.
#ecommerce is actually growing quite nicely - i have cold emails working, I have between 1 to 3 new sales calls per week, so it's doing alright. but i was doing the DFY plan which really raised my revenue but 1) i don't like it 2) it distracts me from the core product 3) it's unpredictable and 4) concentrates revenue on a few clients which makes biz unstable
so if the above things didn't happen, i'd coast along - it grows automatically, nice revenue, why bother? but i decided to kill the DFY plan, which means I'm back at where i started haha but for good reasons. So while customers aren't saying something is broken - they're happy - i feel i need to work on the biz to create new channels to bring in new customers. New customers -> more revenue -> eventually I'll reach a point where I'll be able to coast.
so i guess in the end i'm trying to do what you say! work on this, create a new acquisition channel, so it can keep feeding itself without my constant 24/7 oversight - or at least minimal oversight.
bit of a ramble but writing this also helped me realize this is more of a "three month sprint to get the new channel working and then i can chill out", which feels calming. thanks! :D