Whether they are paid (like @ben says) and whether and how much it aligns with your vision. Ideally you formed a vision with your product, built something and iterate based on feedback (and guesses!) As you go, you allow your vision to change to work towards PMF. But you still have control. You decide how much.
Whether they are paid (like @ben says) and whether and how much it aligns with your vision. Ideally you formed a vision with your product, built something and iterate based on feedback (and guesses!) As you go, you allow your vision to change to work towards PMF. But you still have control. You decide how much.