I think the same framework applies. Instead of adoption you'd be looking at consumption, how much the content is shared, conversion rates to newsletters, etc.
If you find it hard to decide whether to invest more time, ask yourself what date you'd need in order to make that decision either. For example, if you don't know yet how passionate people are about the content add something to gauge this. (newsletter signup, etc)
I think the same framework applies. Instead of adoption you'd be looking at consumption, how much the content is shared, conversion rates to newsletters, etc.
If you find it hard to decide whether to invest more time, ask yourself what date you'd need in order to make that decision either. For example, if you don't know yet how passionate people are about the content add something to gauge this. (newsletter signup, etc)