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This activity of following up on failed payments is called dunning. In my last business, I used stunning.co and would recommend them again (although these days there are a number of services like this out there). So if you don't want to fiddle around with Zapier and webhooks and email sequences, using a dunning service will send a series of automated emails with an easy link to update the payment info and retry the charge. A lot of times people don't mean to let the service lapse or cancel, their card simply expired or was reissued. This has been happening a lot lately as most US banks are swapping out the old mag stripe cards to the new ones containing the chip.

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