Ah, infor that is hard to gather or make sense, actually makes sense.
How do you decide whether ads or memberships or selling to brands are more suitable for which niche? They all just kinda look somewhat the same to me right now.
SEO is still the stuff I don’t really understand, it seems. I do get content marketing, but I’m not sure how a directory would lead to SEO.
Whether ads/membership/brand sponsor, it again depends on the opportunities in your market. Just got to trial and error to see which works. In general I try to get to high traffic first or high word-of-mouth either via SEO or content marketing or social media, then it becomes valuable. Then can try diff ways to monetize.
SEO for directory means optimising for keywords for your niche. What words do people use to search for the problem your directory is trying to solve. Use those. Like for Lists Kit, I'm still figuring out if the main keyword is "business directory" or "info directory".. (or listing)
That's super useful, @jasonleow. I'm curious what do you mean by high traffic — and at which point it is considered high traffic.
Do you have a process you use to figure out the keyword? Like for Lists kit, do you try them both and see which one gets a better result? And is there a specific testing timeframe before you conclude?
If both don't seem to get results, then how do you proceed? Just curious about your thought processes and the what if scenarios if you're open to share!
Re: high traffic, I dunno either. Maybe 10k impressions per month is high. But again, depends on your niche/audience. If very niche and small community, traffic is low but if you serve their needs well, maybe conversion is better. High traffic but doesn't convert is also not too beneficial.
Speaking to users is one way to find keywords. What terms do they use. It helps if you're also a user, so you can dogfood your own directory. Otherwise, ask ChatGPT to suggest some, and research on Ahrefs/SEMrush. No actually you dont need to test. Just research on Ahrefs and you'll know which keywords has more search volume and competition.
If no results, maybe speak to users, and ask why? Might need to iterate or pivot.
Ah, infor that is hard to gather or make sense, actually makes sense.
How do you decide whether ads or memberships or selling to brands are more suitable for which niche? They all just kinda look somewhat the same to me right now.
SEO is still the stuff I don’t really understand, it seems. I do get content marketing, but I’m not sure how a directory would lead to SEO.
Whether ads/membership/brand sponsor, it again depends on the opportunities in your market. Just got to trial and error to see which works. In general I try to get to high traffic first or high word-of-mouth either via SEO or content marketing or social media, then it becomes valuable. Then can try diff ways to monetize.
SEO for directory means optimising for keywords for your niche. What words do people use to search for the problem your directory is trying to solve. Use those. Like for Lists Kit, I'm still figuring out if the main keyword is "business directory" or "info directory".. (or listing)
That's super useful, @jasonleow. I'm curious what do you mean by high traffic — and at which point it is considered high traffic.
Do you have a process you use to figure out the keyword? Like for Lists kit, do you try them both and see which one gets a better result? And is there a specific testing timeframe before you conclude?
If both don't seem to get results, then how do you proceed? Just curious about your thought processes and the what if scenarios if you're open to share!
Re: high traffic, I dunno either. Maybe 10k impressions per month is high. But again, depends on your niche/audience. If very niche and small community, traffic is low but if you serve their needs well, maybe conversion is better. High traffic but doesn't convert is also not too beneficial.
Speaking to users is one way to find keywords. What terms do they use. It helps if you're also a user, so you can dogfood your own directory. Otherwise, ask ChatGPT to suggest some, and research on Ahrefs/SEMrush. No actually you dont need to test. Just research on Ahrefs and you'll know which keywords has more search volume and competition.
If no results, maybe speak to users, and ask why? Might need to iterate or pivot.