Re: high traffic, I dunno either. Maybe 10k impressions per month is high. But again, depends on your niche/audience. If very niche and small community, traffic is low but if you serve their needs well, maybe conversion is better. High traffic but doesn't convert is also not too beneficial.
Speaking to users is one way to find keywords. What terms do they use. It helps if you're also a user, so you can dogfood your own directory. Otherwise, ask ChatGPT to suggest some, and research on Ahrefs/SEMrush. No actually you dont need to test. Just research on Ahrefs and you'll know which keywords has more search volume and competition.
If no results, maybe speak to users, and ask why? Might need to iterate or pivot.
Re: high traffic, I dunno either. Maybe 10k impressions per month is high. But again, depends on your niche/audience. If very niche and small community, traffic is low but if you serve their needs well, maybe conversion is better. High traffic but doesn't convert is also not too beneficial.
Speaking to users is one way to find keywords. What terms do they use. It helps if you're also a user, so you can dogfood your own directory. Otherwise, ask ChatGPT to suggest some, and research on Ahrefs/SEMrush. No actually you dont need to test. Just research on Ahrefs and you'll know which keywords has more search volume and competition.
If no results, maybe speak to users, and ask why? Might need to iterate or pivot.