I've always found that defining niche and audience is the thing talked about a LOT, but I'm a brand strategist so it tracks I'd find this content a lot in the wild.

Here's what I do/think about:

1. What's your offer and the specific result it gets?

2. Who needs that result because the pain it solves is so large that they're willing to pay a premium for it?

You can shift messaging through almost any context (audience) and highlight different results based on what they want.

For ex: I'm also a freelance writer, but the way I position my service is dependent on which audience segment I'm talking to.

• executives: ghostwritten articles positioning them as a thought leader

• creators: repurposing video content into articles to grow their audience by leveraging the content they've already created

• small businesses: SEO articles to rank in local searches

The product is the same (articles), but the way I present it is different depending on what they care about (aka what they'll pay for).

The important thing, in my opinion, is to just pick an audience and start marketing to them. The results will speak for themselves, and if you're getting crickets or too much resistance, either tweak your messaging (simple) or change your audience (also simple) til you find what works.

So many of my past clients have dragged their feet because they believed they had to find The Perfect Audience for their offer, and it's simply not true.

Distill what your product/service does and the problem it solves, make a list of people who have that problem (and are aware they have that problem), then go out and experiment.