The service-to-product pipeline is strong, and it seems like everyone wants to productize their business without pausing to think about the strategy behind that shift (especially if they're already strongly positioned and have built authority).
People forget the audience that buys services from them won't (always) be the audience that buys products from them, and not many people talk about that.
Welcome to the WIP community, Jules!
The service-to-product pipeline is strong, and it seems like everyone wants to productize their business without pausing to think about the strategy behind that shift (especially if they're already strongly positioned and have built authority).
People forget the audience that buys services from them won't (always) be the audience that buys products from them, and not many people talk about that.