I have no issue going on calls with people, and I've done marketing for other people quite well, yet, when it comes to marketing my own products or services, it has always been a challenge and feel overwhelmed by everything that needs to be done.
If you have any advice or strategies to help me overcome this internal barrier that is preventing me from achieving the results I want, I would greatly appreciate it.
What helped me a lot is realizing that "selling" is just helping people solve their problem. As long as you believe in your product to be a good solution, and the customer to have the problem it solves, you should feel good about selling it to them.
If you have doubts on whether your product is any good, I think it helps to just talk to customers who are already using it and getting value out of it. And if you don't have any customers yet, just try to find a few people who will use it for free for a while (e.g. during the beta phase). That way you don't feel the pressure of asking for their money.
That's very true! My main issue is mostly related to doing the marketing for customers to know about the product. There's a part of me that is scared of talking about me (what I do) which make it hard to even find free customers.
This has been an issue for a while, so now it's less intense since I've learned to surpass it, but still somewhat present.
What are some of your "favorite" channel for marketing? I'm curious.
I feel like Reddit can be great but you need to understand how it works, and then there's content marketing (SEO, short videos, etc.) which is a bit easier but requires a lot of consistency.
That make sense, especially if it's something that comes naturally for you. Twitter can work really well if your audience is there, especially that the build in public is strong there. :)
Hi Hugo, welcome to WIP!
What helped me a lot is realizing that "selling" is just helping people solve their problem. As long as you believe in your product to be a good solution, and the customer to have the problem it solves, you should feel good about selling it to them.
If you have doubts on whether your product is any good, I think it helps to just talk to customers who are already using it and getting value out of it. And if you don't have any customers yet, just try to find a few people who will use it for free for a while (e.g. during the beta phase). That way you don't feel the pressure of asking for their money.
That's very true! My main issue is mostly related to doing the marketing for customers to know about the product. There's a part of me that is scared of talking about me (what I do) which make it hard to even find free customers.
This has been an issue for a while, so now it's less intense since I've learned to surpass it, but still somewhat present.
What are some of your "favorite" channel for marketing? I'm curious.
I feel like Reddit can be great but you need to understand how it works, and then there's content marketing (SEO, short videos, etc.) which is a bit easier but requires a lot of consistency.
For me it's Twitter and (programmatic) SEO. Those are channels that come natural to me. They are somewhat predictable and I enjoy working on them.
I try to avoid building products that require other marketing channels.
That make sense, especially if it's something that comes naturally for you. Twitter can work really well if your audience is there, especially that the build in public is strong there. :)