Not an ad pro, but have run a few campaigns in the ecom space. The fact that you can set the daily budget is perfect. Consider a small amount that you'd be willing to commit to writing off as an experiment (eg. $100). Set your daily budget off of that and then launch a trial campaign. You can then start A/B testing and iterating based on the results. I took the CopyThat course (copythat.com) to sharpen my copywriting. It's not specifically for ig/fb, but the general principles are valid.
You can start with a wide net and then include/exclude based on demographics or interests. It’ll show estimated size of audience. Obv there’s a tradeoff between specificity and audience size. The algo can also make improvements on its own.
Not an ad pro, but have run a few campaigns in the ecom space. The fact that you can set the daily budget is perfect. Consider a small amount that you'd be willing to commit to writing off as an experiment (eg. $100). Set your daily budget off of that and then launch a trial campaign. You can then start A/B testing and iterating based on the results. I took the CopyThat course (copythat.com) to sharpen my copywriting. It's not specifically for ig/fb, but the general principles are valid.
Thanks for the tips and the course link!
Do you narrow your audience type right away or give broader settings and leave it up to the algorithms?
You can start with a wide net and then include/exclude based on demographics or interests. It’ll show estimated size of audience. Obv there’s a tradeoff between specificity and audience size. The algo can also make improvements on its own.