Cash flow always. But also the cash flow and revenue difference.
$1M ARR in revenue is fun and you can post awesome screenshots on twitter, but it doesn't mean anything if you're left with just 1-5% of that in profit.
Too little margin also tells you the product is too expensive to run, or if people are not willing to pay enough for it to make it sustainable.
Cash flow always. But also the cash flow and revenue difference.
$1M ARR in revenue is fun and you can post awesome screenshots on twitter, but it doesn't mean anything if you're left with just 1-5% of that in profit.
Too little margin also tells you the product is too expensive to run, or if people are not willing to pay enough for it to make it sustainable.
Yes, by cash flow I actually mean having money to live your life not just not be in debt :) I also care about cash flow right now.