I've enabled all available currencies on all my products via Paddle, and customers definitely prefer buying in their own currency. Can't say for sure, but just looking at the transactions of the last week, there's about 15 different currencies being used.
I started with just USD and EUR enabled, and got ~50% growth when I enabled the other 29 currencies.
Used to get complaints about the conversion rate, at which point I started a quarterly review to mark down prices based on country GDP. Added another ~15% from that.
If you have a provider (MoR or other) that supports it, just enable all the currencies they have.
By the way, I forgot to mention there are services out there that calculate the GDP difference in real-time and provide the cost to individual visitors (most auto apply coupons to adjust the base price), but checking and adjusting prices every quarter is more than enough. 🙂
I've enabled all available currencies on all my products via Paddle, and customers definitely prefer buying in their own currency. Can't say for sure, but just looking at the transactions of the last week, there's about 15 different currencies being used.
I started with just USD and EUR enabled, and got ~50% growth when I enabled the other 29 currencies.
Used to get complaints about the conversion rate, at which point I started a quarterly review to mark down prices based on country GDP. Added another ~15% from that.
If you have a provider (MoR or other) that supports it, just enable all the currencies they have.
That's really interesting, and a nice simple approach to Purchasing Power Parity which I didn't even talk about in the OP.
By the way, I forgot to mention there are services out there that calculate the GDP difference in real-time and provide the cost to individual visitors (most auto apply coupons to adjust the base price), but checking and adjusting prices every quarter is more than enough. 🙂