Nope, it actually makes it easier because you're not just hoping they understand what you mean when you sell.
You're communicating clearly EXACTLY what your product will do and how to get the most out of it.
You could say "SEO services" to 100 SEO specialists and get 100 different answers as to what that'd be 😹
Also, educational content doesn't HAVE to mean going from zero to full awareness. You rarely, if ever, want to deal with the unaware folks. That's not worth your time or effort.
Typically, people take their audience from problem aware (they know they're not ranking well and know it's a problem) to most aware, but you can start from your solution aware audience segment (they already know high DA backlinks is one possible solution to their problem), so now you have to educate them on why it's a viable solution for them, why it's better than other solutions (know your competitors and not just your SEO ones), and how to get high DA backlinks using your product, which moves them to product aware.
Educational content spans the whooooole awareness spectrum, and you get to decide (based on data, I hope) where you start.
The further along they are, the more specialized your content can be because they'll already have foundational knowledge.
(For ex: solution aware people won't need a piece of content explaining what SEO is because they already know. They might need one to show them how to find high DA websites and how your tool can help them do that a lot faster and more accurately than them doing it manually.)
question in my mind, I suppose, is if education is so important, is it really a niche I want to be in?
Makes your job twice as hard, right?
Nope, it actually makes it easier because you're not just hoping they understand what you mean when you sell.
You're communicating clearly EXACTLY what your product will do and how to get the most out of it.
You could say "SEO services" to 100 SEO specialists and get 100 different answers as to what that'd be 😹
Also, educational content doesn't HAVE to mean going from zero to full awareness. You rarely, if ever, want to deal with the unaware folks. That's not worth your time or effort.
Typically, people take their audience from problem aware (they know they're not ranking well and know it's a problem) to most aware, but you can start from your solution aware audience segment (they already know high DA backlinks is one possible solution to their problem), so now you have to educate them on why it's a viable solution for them, why it's better than other solutions (know your competitors and not just your SEO ones), and how to get high DA backlinks using your product, which moves them to product aware.
Educational content spans the whooooole awareness spectrum, and you get to decide (based on data, I hope) where you start.
The further along they are, the more specialized your content can be because they'll already have foundational knowledge.
(For ex: solution aware people won't need a piece of content explaining what SEO is because they already know. They might need one to show them how to find high DA websites and how your tool can help them do that a lot faster and more accurately than them doing it manually.)
I've got at least 15 other examples of what you could create for both a problem and solution aware audience, so let me know 😹