Posted

2nd email: new challenges

The second email, with offers for June, has been sent yesterday night. Here are the results:
 
📨 703 emails has been delivered
💌 33,29% of them have been opened (234)
📲 20,09% of people who opened an email clicked on a link (47)
✈️ 71 people clicked on a flight offer
💰 1 people visited the upgrade page 
😒  No flight ticket sold
😒  No other upgrade than the one made on the first day

These results are less good than for the first email. I think that it's pretty normal since you are always more curious for the first email than for the others. But we now have new challenges:

  • Grow the subscribers list: if ~30% of subscribers actually open the email, and ~20% click on a link, we have to have a much bigger list to be able to convert people into subscribing to premium accounts.
  • Try to better explain the Premium offers right in the email: if only one subscriber visited this page, the others can't know why they should upgrade. 

For the first challenge, we will work on a referral program giving you one premium link for each of your friends subscribing thanks to you.
For the second, I will try something like Scott's Cheap Flights which promote amazing missed offers to free subscribers, but I'll also promote the other perks.

Also, if you have any suggestion regarding the website ( https://traveloffers.email ), the upgrade page ( https://traveloffers.email#premium ) or the emails themselves (see in comments), let me know :)


Example of an email for flight offers from London (sent to a real user):

"For the second, I will try something like Scott's Cheap Flights which promote amazing missed offers to free subscribers"

I think it could help a lot. The French counterpart of "Scott's Cheap Flights", "Les voyages pas chers de Leo", use the same method.

"If you read this message it means that you are not a premium subscriber. So you missed the following good deals today (and I'm not even talking about yesterday!)"

I tried to click on "Upgrade now!" but nothing happened.

"I tried to click on "Upgrade now!" but nothing happened." in a TravelOffers email?

Yes. I tried with Chrome, FF and Safari

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