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Wes Oudshoorn

Wes Oudshoorn
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@wes

Founder of AppSignal. Exited in 2025. No indiehacking and riding AI wave to wherever it brings us.
16
Joined January 2026
experimented with a voice model for my app and sat under a waterfall
ramping up customer calls and follow-up. Really exciting to talk to a lot of potential customers, doing onboarding, etc
Cleaned stale production vendors and analytics allowlist #offertecc
Most of my new customers are excited about the AI intake but it wasn't listed clearly. Added a new landing page today. #offertecc
I had a review step using Anthropic instead of Gemini. Put everything back to Gemini. One model to rule them all! #offertecc
Updated our public pages so they actually mention the AI-powered request intake we shipped, and fixed some stale free-trial and photo claims. #offertecc
Fixed my agent setup, it was picking the cheap model for UI work. #offertecc
waiting for a my new cofounder to come to Thailand to meet him irl
travel day to Thailand
new pricing page who dis
Redesigned the pricing page (three plans, yearly toggle, cleaner comparison) and rewrote the billing FAQ #offertecc
Orange buttons are the best.
Claude is so manic. One day it creates the most amazing prototypes in one or two shots. The next few days are like talking to a brick wall. Today is a brick wall day.
Customers now show where the lead came from: referrer, campaign, and the full landing URL with all its params. #offertecc
Built a weekly loop that digests what US trades owners say about quoting on Reddit and YouTube: pain points, competitor mentions, threads worth joining. #offertecc
Wrangled my autonomous QA loops into one morning briefing I actually wake up to. #offertecc
Mobile quote pipeline sometimes got stuck. Made it swipe one stage at a time with scroll snap, and simplified some stuff while I was in there. #offertecc
Asked Fable how it would architect my codebase if it could start from scratch, given the current feature set and roadmap. I wanted boring, robust, predictable patterns we could reuse again and again, one of the main engineering lessons I picked up as a non-technical co-founder at AppSignal. Some good stuff came out of it, including a nice transition roadmap. #offertecc
AI cover letters now explain the work per service by default #offertecc
Fixed mobile tab overflow on quote detail page #offertecc
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