start reading book "Great Leads - The Six Easiest Ways to Start Any Sales Message" - and i’m doing what i haven’t done so much before… letting the computer say out loud the words while i’m also reading them +++ benefit: more entertaining/fun because of double-stimuli (eye+ear) plus higher chance of retaining the information; my approach: i’m copying one section out of the PDF into a text editor and then letting macOS do its voiceover-read-out-loud magic while reading the perfectly formatted PDF #laif #emailcopywriter