kill A/B test because no significant difference between showing ONLY lifetime plans vs. showing monthly, yearly, lifetime plans (even when accounting for LTV) #nomads
end A/B/C/D test as “Join Nomad List” and “Become a nomad” both have same amount of conversion rate with no significant difference, use “Join Nomad List” from now as CTA on entire site #nomads
run new A/B/C/D/E test button CTA text “Join Nomad List” vs. “Work remotely” vs. “Become a nomad” vs. "Join now" vs. "Start now" #nomads and make CTA label universal/same on every page and on sign up modal