It's no secret I've been in branding, SEO, and content marketing since 2008, but while I've used "stories based on data" in my own marketing, I want to back it up with certs while also expanding skills to learn data science to build trust & respect (and win clients 😉) with larger corps, particularly martech & health tech. I'm planning on going pretty intensely for about 18 months while slowly refining my own brand, and I'll show each step 😀