Awesome! (Also, I'm a weird ttrpg gamer, so I definitely just mentally thought +1 for persuasiveness 🤣)
Ok, so since you've decided to include one, there are a few ways I have this form.
1.) For B2B content writing for SaaS companies -- it's straightforward. Just a regular content form, no frills. I want to focus on simplicity and ease, and I don't want to add barriers to them reaching out.
(I sell B2B services to an audience with B2B buying habits.)
2.) For solopreneur strategy consulting -- I create a quiz with conditional logic where I ask about their brand and content marketing. How they answer the questions determine which new questions they see, and at any point, they can be taken out of the quiz if they disqualify themselves.
Instead of being like "you're out, good luck elsewhere," I treat this quiz as a TOFU piece of content and share resources with them based on their answers so they still get served.
If they get all the way to the end, they get my calendar and a form to fill out for our conversation to give me extra context.
This allows me to:
get extremely valuable info about everyone who takes it. People are more willing to be honest when it's a quiz vs a survey too. They feel less judged, and they want to know their quiz result lol.
auto sync to convert kit and tag them appropriately to deliver relevant content (and offers) later. They can also get relevant content suggested to them, so that's just a great boost.
gamify the whole process and keep people interested because OF COURSE they want to get insight about their strategy. (And I do create this as a quiz with different results.)
validates people in multiple ways before a call (saves sooo much time)
invites them to join my Mighty Network, which gets them even MORE in my world.
shows off my weird personality (the results all have Star Trek GIFs 🤣) and increases brand recognition
This really only works for people with B2C purchasing habits (even if it's a B2B offer, but it works with B2C service-based and digital product offers too).
People with B2B purchasing habits make more logical decisions and don't need this kind of entertainment to make a decision.
I hope this gets you thinking about creative possibilities! I've literally NEVER seen someone build out a quiz funnel quite like I have, and it's been really cool to see it in action. And I've kept the structure but have been revising it since I've slightly shifted, and I love how versatile it is.
Awesome! (Also, I'm a weird ttrpg gamer, so I definitely just mentally thought +1 for persuasiveness 🤣)
Ok, so since you've decided to include one, there are a few ways I have this form.
1.) For B2B content writing for SaaS companies -- it's straightforward. Just a regular content form, no frills. I want to focus on simplicity and ease, and I don't want to add barriers to them reaching out.
(I sell B2B services to an audience with B2B buying habits.)
2.) For solopreneur strategy consulting -- I create a quiz with conditional logic where I ask about their brand and content marketing. How they answer the questions determine which new questions they see, and at any point, they can be taken out of the quiz if they disqualify themselves.
Instead of being like "you're out, good luck elsewhere," I treat this quiz as a TOFU piece of content and share resources with them based on their answers so they still get served.
If they get all the way to the end, they get my calendar and a form to fill out for our conversation to give me extra context.
This allows me to:
get extremely valuable info about everyone who takes it. People are more willing to be honest when it's a quiz vs a survey too. They feel less judged, and they want to know their quiz result lol.
auto sync to convert kit and tag them appropriately to deliver relevant content (and offers) later. They can also get relevant content suggested to them, so that's just a great boost.
gamify the whole process and keep people interested because OF COURSE they want to get insight about their strategy. (And I do create this as a quiz with different results.)
validates people in multiple ways before a call (saves sooo much time)
invites them to join my Mighty Network, which gets them even MORE in my world.
shows off my weird personality (the results all have Star Trek GIFs 🤣) and increases brand recognition
This really only works for people with B2C purchasing habits (even if it's a B2B offer, but it works with B2C service-based and digital product offers too).
People with B2B purchasing habits make more logical decisions and don't need this kind of entertainment to make a decision.
I hope this gets you thinking about creative possibilities! I've literally NEVER seen someone build out a quiz funnel quite like I have, and it's been really cool to see it in action. And I've kept the structure but have been revising it since I've slightly shifted, and I love how versatile it is.
GOOD LUCK!! 🙌🏼
@cat Hey! Sorry, I've been offline for a few days, or rather, online and coding, not on social media.
Will read up and follow up :)