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Haha yes. I was juggling my kids and didn't expect you to see my comment so quickly. I shared it expecting to come back.

Ok, so:

Pros for me:

  • I can validate people and save time on my calendar. It lets me immediately dismiss low-ball offers or potential clients who aren't the best fit.

  • I'm putting my "starts at" rate for one article on my site for transparency. If they say their monthly budget is $X and it comes out to 5 articles a month worth but they're asking for 6-8 articles per month, I have a really great starting point for the sales conversation.

  • Regardless, it just lets me know where their mindset is around content writers. Do they value the work or not? Are they respectful? How realistic are they? Are they looking for a one-off project or something more long term? Is there room for negotiation where we can both benefit?

Cons for me:

  • People do get intimidated sometimes when they see the budget question, especially startups that haven't set a firm marketing budget. (Or people who have a range in mind but want to get away with undercharging. It happens.) They might skip over the form entirely instead of entering negotiations.

  • People might feel uncomfortable saying their actual budget because they want to just know the price upfront. (Except I do have my "starts at" price on my site, so this wouldn't necessarily be a problem for them.) This is part of the undercharging problem too. While I understand they want to "get a good deal," it's also good to be fair with service providers.

  • Some people would really rather just get on a phone call and talk it out. I'm not the best fit for those people, though, because I physically can't get on a call with everyone who wants to talk. I wouldn't have enough time to do my actual work. (So this is a con for them but a pro for me.)

Overall, for me, the pros VASTLY outweigh the cons because it helps me weed out people who just are not the best fit so I can spend my time with people who are ideal clients.

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